Information We Collect
We use Google Analytics to collect information about how visitors interact with our website. This may include:
- Page views
- Scroll depth
- Outbound link clicks
- On-site search activity
- Video engagement
- File downloads
- Form interactions
Google Analytics collects this information in an aggregated manner to help us understand how our website is used. Event-level data is retained for up to 2 months, and user-level data is retained for up to 14 months, with the retention period resetting each time a visitor returns to the website, in accordance with our Google Analytics settings.
How We Use Information
We use the information collected to:
- Monitor website performance
- Improve website functionality and user experience
- Better understand how visitors use our website
We do not use this information to identify individual visitors.
Third-Party Services
Our website uses services provided by third parties, including:
- Google Analytics
- WordPress.org
These third-party providers may process information in accordance with their own privacy policies.
Who Has Access to the Information
Access to website analytics and administrative functions is limited to:
- Authorized administrative staff
- Firm leadership
- S&S’s web developer, when access is necessary for website maintenance or support
Data Retention
Analytics data is retained according to the retention settings configured within Google Analytics (GA4). We periodically review these settings to ensure they remain appropriate for our business needs.
Data Security
We take reasonable measures to protect the information collected through our website, including:
- Password-protected systems
- Secure website encryption (HTTPS)
- Access restricted to authorized personnel only
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.